49% of companies using video marketing experience faster growth in revenues than their peers who don’t use it, reports the Aberdeen Group. Customers are more likely to buy goods or pay for services based on the advertised video leading to increased sales. Videos are the most effective marketing tool for most global brands that target relevant markets. However, most small business organizations make common video mistakes that end up doing more harm to their brand.

Here are some of the video marketing mistakes you could be making and how to avoid them:

Basic Video Marketing Mistakes Made by Businesses

Creating a quality video that touches your client base is a perfect way of growing your brand and increasing revenue. One of the mistakes made by small businesses is the failure to address the audience needs and poor branding, which often contributes to poor reception of the product. Most people get bored and skip the video when the advert is too long and the message doesn’t directly sell the product. Failing to use a proper SEO (Search Engine Optimization) technique for your target audience won’t get the video the constant data traffic. Therefore, fixing the above mistakes require companies to take specific steps in developing a good video marketing strategy.

Excellent Video Marketing Strategies for Business Success

The purpose of creating marketing videos should be to inspire, educate and entertain viewers, driving more sales to the product. Choosing a video producer who addresses the audience needs and grows the company’s brand is essential.  The video should also be short and straight to the point with a single message for the viewer’s, which leaves a permanent impression. Afterwards, include a clear call-to-action where the viewers can buy your products. A good selection of SEO techniques improves your online presence by driving viewers and data traffic to your website.

Incorporating Creative Ideas in Marketing Videos

In addition to the above, the video should tell a story and with the introduction standing out so that viewers are hooked by it. The videos should also be mobile friendly as most people use mobile devices to access the internet. Music evoking emotions of the viewers can craftily be incorporated if it fits the video’s message and humor can be used to make the footage lively for the viewers. If the above tips are used, companies can benefit greatly from the marketing videos.

Benefits of Well-Designed Video Marketing Strategy

A well-designed video is a cheaper way of reaching the targeted audience. It also educates them while building the company’s brand. That, in turn,solidifies the trust and credibility from clients, resulting in increased sales. Furthermore, perfectly designed videos offer the best return on investment vis-à-vis other marketing strategies as videos reach a vast audience and create a genuine connection with them. They could become potential long-term clients. Consumers can also share videos with others through social media platforms, establishing the business brand on a broader market.

As most businesses nowadays are embracing video marketing, the branding of a company’s product requires a good video marketing strategy. It has become the centerpiece of today’s marketing plan. For businesses to increase their revenues, they should craft and adopt the latest video marketing strategies.